Search Engine Optimization (SEO)
Buckle up for a lot of trial and error, or hire someone who's already done it.
SEO is a much less glamorous part of your website strategy but an incredibly important piece of the pie. Without SEO best practices (on- and off-site) in place, you may miss out on eyes on your website, thus missing out on many potential customers. While good SEO isn’t critical for all businesses, it’s worth looking into, especially in today’s increasingly-digital world. Plus, if you’re spending big bucks on a beautiful website, don’t you want people to find it?
My SEO Philosophy
- If your website is made to serve humans, it will naturally perform better in search. Search engines are machines that try to mimic human behavior so it can deliver people what they need and what they’re looking for.
- If you want to learn, you should. If you don’t (or don’t have time), you should outsource SEO work to a professional. Unless you’re excited about learning it, you shouldn’t get bogged down trying to keep up with the ever-changing SEO landscape.
- Technology is always changing. Google is constantly changing its algorithm and rarely releasing clear guidance on how to show up best in search. A human-driven approach tends to be the best tactic for long-term SEO success.
- SEO takes an initial investment of time and money, but it’s possible that SEM as a whole is what you’re looking for (think Google Ads/PPC). That’s not a service I offer currently but I’m happy to share what I know or direct you to other freelancers who work in that world.
SEO Services & Pricing
SEO Site Audit & Strategy
SEO Best Practices Overhaul
If you have a clear idea of your ideal client and how they fit into your overall digital marketing plan, a faster run-through of your site to implement best SEO practices might be a good fit. This includes technical things like header tags and alt text as well as minor content updates and reorganization throughout the site. Prices vary widely depending on the scope of your website and the amount of SEO work already done. Each project is individually quoted & scoped based on your specific needs.