About Me

work with a human, not an agency

Hi, I’m Jessica!

I’ve been helping small business owners build websites that work well for them and expertly tell their stories for the past six years. I started my freelance web design business years ago so I could spend more time outside, and I thrive when I get to help people do more of what they love (and less of what they don’t).

Most of my clients are stressed, scared, or frustrated by managing their websites and eager to hand over the reins. I’m happy to take them.

I’m based in Bishop, CA, a tiny high desert town just south of ski town Mammoth Lakes, CA and Yosemite National Park, but I work with clients all over the country and occasionally internationally.

Jessica walks through a field of sagebrush in golden morning light
A selfie of Jessica in front of her office setup - a desk with a monitor and laptop, a shelf of office supplies, and two hats and a poster hanging on the wall

My Work

I’ve been told my website design and copywriting work with clients is like therapy for their business. I love translating a vague vision into something tangible. I can take a bulleted list or a 20-minute conversation and turn it into a beautiful services page on your website.

I’m deeply empathetic, so I can get inside your ideal customers’ heads to figure out a good plan for your website’s structure and copy, plus how they might find you via search.

I love to learn, which keeps me up to date on ever-changing website design and SEO best practices. I’ve worked with dozens of clients and gathered data from many trial and error situations to map out the landscape so I can best guide folks, and the mapping continues every day.

My Clients

I work best in symbiotic relationships with mission-driven small business owners. I don’t work in one specific industry — I’ve worked with non-profits and businesses in travel/tourism, outdoor retail and apparel, professional services, real estate, and beyond. It’s an honor to get to work with clients to develop and display their stories.

We’ll work best together if you have a good understanding of your business and your mission as a business owner. If you know what you need, I offer done-for-you website design, website copywriting and foundational SEO. If you’re not sure what you need yet, I offer marketing consulting for small businesses.

A tent lit up with a lantern within and a few friends sitting by a campfire; above them are dark silhouetted trees and a bright starry night sky with a shooting star

My Values

I don’t believe in reinventing the wheel when it comes to small business marketing. Take what’s tried and true, see if it works for you, and run with it.

I believe website owners should know what’s under the hood of their websites and have full ownership and control of their websites. I don’t believe in “locking in” clients by building in dependencies on me.

I believe websites should be accessible and easy to use for everyone, so I value and prioritize website accessibility and UX and UI best practices.

I care most about your humanity and mine. We’re just building websites and telling stories — we won’t stretch ourselves too thin trying to meet a deadline, fit a square peg into a round hole, or build something that isn’t ready to be built yet.

I’m a Certified California Green Business, so we’ll work well together if you care about the environment too. 🌎

When I’m Not Working

I set up my work so that I can enjoy as much time outside as possible (and so can you!) When I’m not working, I love to climb super easy routes, hike and backpack, go on long walks with my dog, garden, wade into alpine lakes, and soak up as much sun as I can. In the winter I work on becoming a better skier, savor TV shows, and stay cozy inside.

I love spending time with friends and family however and wherever I can, getting sucked into a really good book, and cooking delicious food.

A selfie of Jessica wearing a rock climbing helmet, sunglasses and a black puffy jacket taken while climbing an alpine rock route

Want to stay in touch?

I send a monthly newsletter (it’s a 3-5 minute read) with the latest news and tips for website owners and managers.