Hi, I’m Jessica!
When I’m not helping small business owners build websites that tell their stories, I’m looking for sunny reading spots with my dog, climbing rocks, trying to figure out how to ski, dreaming of owning a horse, and looking for delights. I started working for myself a handful of years ago so I could do more of those things. I thrive when I get to help people do more of what they love too.
I studied political journalism in college before working in various marketing and communications jobs. I tried hard to make the 8-5 office life work, but it drained me, no matter how “good” the work was. Fortunately those years gave me a good foundation to start working with businesses on a freelance basis several years ago.
I’m based in Mammoth Lakes, CA (a tiny ski town right outside Yosemite National Park in California’s Eastern Sierra), but I work with clients all over the country and occasionally across the pond.
I’ve been told my website design and copywriting work with clients is like therapy for their business. I love translating a vague vision into something tangible. I can take a bulleted list or a 20-minute conversation and turn it into a beautiful services page on your website.
I’m deeply empathetic, so I can get inside your ideal customers’ heads to figure out a good plan for your website’s structure and copy, plus how they might find you via search.
I love to learn, which keeps me up to date on ever-changing website design and SEO best practices. I’ve worked with dozens of clients and gathered data from many trial and error situations to map out the landscape so I can best guide folks, and the mapping continues every day.
I work best in symbiotic relationships with mission-driven small business owners. I don’t work in one specific industry — I’ve worked with non-profits and businesses in travel/tourism, outdoor gear sales, professional services, apparel, real estate, and beyond. It’s an honor to get to work with clients to develop and display their stories.
We’ll work best together if you have a good understanding of your business and your mission as a business owner. If you know what you need, I offer done-for-you website design, website copywriting and foundational SEO. If you’re not sure what you need yet, I offer marketing consulting for small businesses. And if your business is based in Inyo County or Mono County, consulting with me is free through the SBDC.
I don’t believe in reinventing the wheel when it comes to small business marketing. Take what’s tried and true, see if it works for you, and run with it.
I believe website owners should know what’s under the hood of their websites and have full ownership and control of their websites. I don’t believe in “locking in” clients by building in dependencies on me.
I believe websites should be accessible and easy to use for everyone, so I value and prioritize website accessibility and UX and UI best practices.
I care most about your humanity and mine. We’re just building websites and telling stories — we won’t stretch ourselves too thin trying to meet a deadline, fit a square peg into a round hole, or build something that isn’t ready to be built yet.
I’m a Certified California Green Business, so we’ll work well together if you care about the environment too. 🌎
When I’m Not Working
I set up my work so that I can enjoy as much time outside as possible (and so can you!) When I’m not working, I love to climb super easy routes, hike and backpack, go on long walks with my dog and a podcast, garden, wade into alpine lakes, and soak up as much sun as I can. In the winter I work on becoming a better skier, drive down the hill to sunny and warm Bishop, CA, and stay cozy inside.
I love spending time with friends and family however and wherever I can, getting sucked into a really good book, and cooking delicious food.
Want to stay in touch?
I send a monthly newsletter (it’s a 3-5 minute read) with the latest news and tips for website owners and managers.