The Strategic Website Design Package

Get the strategy right from the beginning so your website can work hard for you and your business.

If you’re looking for a holistic, thoughtful, intentional website and you’re ready to invest in a professional to create your website ecosystem, this package is for you.

How It Works

This package often takes the longest to bring to life and varies based on your collaboration speed/style. I recommend planning for 8-12 weeks or more for this package. I can typically start projects within 1-2 months of our initial meeting.

We’ll spend plenty of time up front working on your overall website strategy. We’ll get really clear on your ideal clients, their customer journey, how people will find you online, how we can use your website to convert your website visitors, and how your other marketing programs will integrate with your website. We’ll narrow down your website goals and decide the best platform to build your site on.

You’ll provide images, fonts, colors and logo files for the site, but we’ll work together through my collaborative copywriting process so I can get to the heart of your business and translate what you do (and why you do it) into website and search engine optimized copywriting.

I’ll build out your home page and up to 9 more pages (plus a template for an interior page), and along the way, I’ll share best practices and tips for you as a strategic website owner. Once the website is launched, I’ll check in at 6 and 12 months to see how the analytics are looking. I’ll send you training videos on using your new website, and we can do a 1:1 training call if requested.

Read more about what to expect working with a website designer.

Pricing

This website package starts at $5,200 — additional needs or requests may be added on and the cost adjusted accordingly. The cost can be paid in two to four payments with 25% or 50% paid as an initial deposit.

Not quite the right option for you? Contact me to get a quote for your specific situation.

What’s not included: more than 10 pages unless discussed, e-commerce/membership/IDX listing functionality or other complex integrations, costs of hosting/domain name registration/Squarespace subscriptions, costs for premium plugins or site features.

Website Design Package Options

STARTING AT $2,800

Starter Website

Onboarding meeting to discuss goals

Discussing the purpose of each individual page

A deep dive initial strategy process to get clear on your ideal clients and their customer journey, how people will find your website, how you can convert website users into clients or customers, and how other marketing tools will integrate with your website

A holistic marketing approach to your website design that offers the most hands-off solution (not entirely hands-off though — a good website is a team effort!)

Website planning process (sitemap, page sketches, etc.)

Designing & building up to 5 pages (typically Home, About, Services/Work With Me, Blog, Contact)

Designing & building up to 10 total pages

Fully mobile-responsive WordPress or Squarespace website design

Template-based (no custom sections or major template design customizations)

More design customizations (adding or removing template blocks, creating custom blocks, adding custom background graphics/icons you provide, etc.)

My standard plugin tech stack installed for basic website functionality

A basic SEO keyword discussion and on-page SEO setup

SEO plugin set up on WordPress or SEO page details filled in on Squarespace

Suggestions for SEO focus areas going forward

Updating site branding based on your brand guidelines

My collaborative copywriting process (can be done in interview, form or email question format) that focuses on converting your ideal client into a true customer/client and clearly showing who you are

Adding in content (copywriting/images) you provide

Basic website speed assessment and optimizations (setting up caching, optimizing images, etc.)

Setting up Google Analytics and Google Search Console

Advising on privacy policies, cookie policies, basic accessibility best practices, and basic UX

Tutorial videos on using WordPress/Squarespace

Offboarding meeting training you on using WordPress or Squarespace on your own

Website owner’s manual

30 days of basic tech support after website is launched

6-month analytics check-in

1-year analytics check-in

STARTING AT $4,000

Savvy Website

Onboarding meeting to discuss goals

Discussing the purpose of each individual page

A deep dive initial strategy process to get clear on your ideal clients and their customer journey, how people will find your website, how you can convert website users into clients or customers, and how other marketing tools will integrate with your website

A holistic marketing approach to your website design that offers the most hands-off solution (not entirely hands-off though — a good website is a team effort!)

Website planning process (sitemap, page sketches, etc.)

Designing & building up to 5 pages (typically Home, About, Services/Work With Me, Blog, Contact)

Designing & building up to 10 total pages

Fully mobile-responsive WordPress or Squarespace website design

Template-based (no custom sections or major template design customizations)

More design customizations (adding or removing template blocks, creating custom blocks, adding custom background graphics/icons you provide, etc.)

My standard plugin tech stack installed for basic website functionality

A basic SEO keyword discussion and on-page SEO setup

SEO plugin set up on WordPress or basic SEO page details filled in on Squarespace

Suggestions for SEO focus areas going forward

Updating site branding based on your brand guidelines

My collaborative copywriting process (can be done in interview, form or email question format) that focuses on converting your ideal client into a true customer/client and clearly showing who you are

Adding in content (copywriting/images) you provide

Basic website speed assessment and optimizations (setting up caching, optimizing images, etc.)

Setting up Google Analytics and Google Search Console

Advising on privacy policies, cookie policies, basic accessibility best practices, and basic UX

Tutorial videos on using WordPress/Squarespace

Offboarding meeting training you on using WordPress or Squarespace on your own

Website owner’s manual

30 days of basic tech support after website is launched

6-month analytics check-in

1-year analytics check-in

STARTING AT $5,200

Strategic Website

Onboarding meeting to discuss goals

Discussing the purpose of each individual page

A deep dive initial strategy process to get clear on your ideal clients and their customer journey, how people will find your website, how you can convert website users into clients or customers, and how other marketing tools will integrate with your website

A holistic marketing approach to your website design that offers the most hands-off solution (not entirely hands-off though — a good website is a team effort!)

Website planning process (sitemap, page sketches, etc.)

Designing & building up to 5 pages (typically Home, About, Services/Work With Me, Blog, Contact)

Designing & building up to 10 total pages

Fully mobile-responsive WordPress or Squarespace website design

Template-based (no custom sections or major template design customizations)

More design customizations (adding or removing template blocks, creating custom blocks, adding custom background graphics/icons you provide, etc.)

My standard plugin tech stack installed for basic website functionality

A basic SEO keyword discussion and on-page SEO setup

SEO plugin set up on WordPress or SEO page details filled in on Squarespace

Suggestions for SEO focus areas going forward

Updating site branding based on your brand guidelines

My collaborative copywriting process (can be done in interview, form or email question format) that focuses on converting your ideal client into a true customer/client and clearly showing who you are

Adding in content (copywriting/images) you provide

Basic website speed assessment and optimizations (setting up caching, optimizing images, etc.)

Setting up Google Analytics and Google Search Console

Advising on privacy policies, cookie policies, basic accessibility best practices, and basic UX

Tutorial videos on using WordPress/Squarespace

Offboarding meeting training you on using WordPress or Squarespace on your own

Website owner’s manual

30 days of basic tech support after website is launched

6-month analytics check-in

1-year analytics check-in

Jessica was able to look at my business from the outside and design a plan that attacked the weak spots in my marketing voice. Most importantly, she took the time to really KNOW my business. Her copywriting immediately sounded like Ground Up Climbing Guides is meant to sound.

– Clay T.

Recent Work

See more.

P.O. Box 7432
Mammoth Lakes, CA 93546
(828) 406-2990
hello@jesskenn.com

Copyright © 2021 Jessica Kennedy | Privacy Policy | Terms of Service | Disclaimer | Cookie Policy