$2,800 base price
Starter Website Design
If you just need a basic website to get your name out there and start building your business, or if you’re working with a small budget, the starter site may be the perfect size for you.
It has everything you need for your brochure/informational website to check all the website boxes, promote your business or services, and direct people to get in touch with you.
If you need more than what’s listed here, you might benefit from a website planning workshop and a strategic website build.
What’s included for $2,800:
A fully mobile-responsive website built on one of my pre-made WordPress or Squarespace templates
Advising on website hosting and domain name registration
Applying your provided brand guidelines to the website
Building up to 5 pages (typically Home, About, Services, Blog and Contact)
Adding in the copywriting and images you provide (I provide image selection tips & a copywriting template or you can add on copywriting with me or another copywriter)
Advising on website policy pages
One basic full-site revision (extra rounds of revisions available at my hourly billing rate)
Setting up an SEO plugin (WordPress only) and page meta
Setting up a contact form
Embedding your provided email marketing signup form
Setting up Google Search Console and an analytics tool of your choice
Launching your website on your domain name (and doing pre- and post-launch checks)
Creating your website owner’s manual + sending you a tutorial video on using/editing the website
30 days of basic tech support via email after the site is launched
Peace of mind knowing your website is professionally built to follow basic current accessibility, UX, and SEO best practices
Services not included (see add-ons below):
Planning your website strategically and discussing any complex integrations, features, or functionalities your website needs to perform well
Writing or editing website copy
Creating brand guidelines
Building extra website pages
Assessing website traffic via a 6-month or 1-year analytics check
Foundational SEO work beyond basic site setup
Email marketing platform setup
Other common costs not included:
Domain name registration ($10-20/year)
Website hosting for WordPress websites or Squarespace subscription ($15-40/month)
Email service/custom email addresses ($6-20/month)
Creation of legal/privacy policies ($100-1000/year)
Paid stock photos or other photography ($10+/image)
Ongoing WordPress care/maintenance ($50+/month; see my care plans)
Website accessibility audits ($1000+)
Any subscriptions or premium features needed
Starter Website Project Add-Ons
$150+ per page
Not stoked on staring at a blank Google doc trying to describe your business? I offer collaborative copywriting that conforms to all web copywriting & SEO best practices.
If you have a logo but no brand guidelines, and you don’t have a clear plan for colors/fonts for your website, we can create your website brand guidelines together before we start building.
Is SEO important to your business? Doing foundational SEO work from the start is more cost- and time-effective than working on SEO after your site is built.
Need more pages than the 5 included? Add on as many pages as you need for $150 each.
Lead Magnet Integration
Have a free course, download or service you want people to take advantage of? I can create an opt-in form and make sure all automations are running smoothly.
$125 Per hour
If you need more involved training on how to maintain and edit your website, we can do that too.
All balances must be paid in full (and any outstanding reimbursements repaid) before the site can be launched and ownership transferred.
Half Up Front/Half Pre-Launch
$1,250 nonrefundable deposit to reserve your spot on my calendar
$1,250 final payment due before site launch or two months after we begin our work (whichever comes first)
25% Paid For 4 months
$625 nonrefundable deposit to reserve your spot on my calendar
$625 due the 1st day of the following month
$625 due the 1st day of the following month
Final $625 due the 1st day of the following month (all payments due before site launch)
Timing and Scheduling
These simple websites projects are often completed in as little as a month or two, but they can stretch to 3-4 months depending on your response time and how prepared you are to start the project. I’m typically able to start new website builds within a month of you reaching out.
Before we start building your website, you’ll need your copywriting outline filled in, your images gathered, and your brand guidelines clearly outlined.