Free Stock Photo Sites for Websites & Social Media

While nothing beats professional photos of your business, customers, store, etc., it can be a hard expense to justify when you’re just starting out or working with a really small marketing budget. Paid stock photo sites (like¬†Shutterstock, iStock or Getty Images) are an option, but luckily there are many free stock photo sites you can use if your needs aren’t super specific. Here are a few of my favorites.

  • Unsplash – simple, modern, aesthetically-pleasing images; check out the Current Events category
  • StockSnap – they have a Trending category (totally Insta-worthy)
  • Pexels – a bit more artsy
  • Burst – owned/managed by Shopify
  • Reshot – a bit more indie
  • Nappy – “Beautiful, high-res photos of black and brown people. For free.”
  • CreateHerStock – images featuring melanated women; some images free, others paid
  • TONL – check out the collections on the top menu

Great photos can make a huge difference for website and social media content. When your budget grows, getting shots that are unique to your brand is a must. But for now, you can tell your story well with existing stock photos.

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