Work Experience

MAMMOTH LAKES CHAMBER OF COMMERCE, Mammoth Lakes, CA
Assistant Director || February 2017-September 2018

• Increased member satisfaction and retention through increased communication touch points, streamlined policies and procedures, clear overview of services & expanding existing programs
• Served as interim director from February-May 2017; pitched and moved into second full-time position with the Chamber to more adequately staff Tourism & Chamber organizations
• Grew following on social media platforms, increased email open rate to 40% average and managed the full re-design of MammothLakesChamber.org
• Captured testimonials and focused on relentless excellence in service to improve reputation int he community
• Leveraged resources to expand reach through inter-agency partnerships with town, county and regional governments and leaders as well as federal and regional grant programs
  • Applied for and received $40,000 USDA grant for local business training in 2018
• Developed and executed the first Business Retention & Expansion Survey in the community since 2001

MAMMOTH LAKES TOURISM & CHAMBER OF COMMERCE, Mammoth Lakes, CA
Marketing Assistant || February 2016-January 2017

• Served as administrative & marketing assistant for both organizations (Chamber staff of 1.5 and Tourism staff of 6)
• Crafted & distributed all communication materials for the Chamber while running events, responding to member questions and improving existing programs
• Coordinated first year of community-wide business awards
• Managed AP, AR, credit card/bank statement reconciliation, board meeting agendas & minutes and interagency information sharing for both organizations
• Assisted in content migration to new Tourism website; maintained business listings, deals and events pages on the new & national award-winning VisitMammoth.com

DELAWARE NORTH AT YOSEMITE, Yosemite National Park, CA
Marketing Coordinator || January 2015-November 2015

• Coordinated email marketing campaigns for sales and offers, newsletters and special events for Yosemite National Park’s sole lodging/retail/restaurant/activity concessionaire
• Crafted stories for agency rebrand of Food and Wine Event brochures and general in-market brochures
• Wrote and edited branded copy for YosemitePark.com; coordinated distribution of concessionaire information within the park
• Fulfilled promotional requests; booked media reservations; served as office administrator
• Member of Green Team, the on-site task force for Delaware North’s environmental management system

DELAWARE NORTH AT YOSEMITE, Yosemite National Park, CA
Front Desk Clerk / Valley Stables Guide || August 2014-December 2014

• Welcomed, checked in and oriented guests to Yosemite Lodge at the Falls; advised guests on park activities and services
• Led guests on two-hour and half-day trail rides in Yosemite Valley
• Served as essential member of team in both roles, especially during under-staffed seasons

NORTH CAROLINA PRESS ASSOCIATION, Raleigh, N.C.
Member Communications Manager || October 2013-July 2014

• Created, sent and tracked all forms of communication to members: weekly email newsletter, bi-monthly print newsletter, presence on Facebook and Twitter, website updates
• Improved organization, navigation and accessibility of all communication materials
• Compiled and curated an ongoing collection of industry news most relevant to our members
• Designed marketing plans for NCPA events: training sessions, annual meeting/awards ceremony and new website launch

Previous:

Public Policy Polling, Communications Intern, August-October 2013
North Carolina DataNet, Independent Study Contributor, January-May 2013
The Charlotte Observer, Social Media Intern, August 2012
Appalachian Voices, Editorial Communications Assistant, May-August 2012
The University of North Carolina, Summer Undergraduate Research Fellow, May-August 2012

Education

THE UNIVERSITY OF NORTH CAROLINA AT CHAPEL HILL
GPA 3.7/4.0
School of Journalism and Mass Communication
Reporting Sequence
Minor, French (Study Abroad in France, 2011)
Graduated May 2013

Skills

Proficient in communications, branding, email marketing, social media and digital presence management, photography, Google Analytics, AP style, Microsoft Office Suite, WordPress, InDesign, Photoshop, Lightroom, Asana, Monday, Slack

Working knowledge in Final Cut Pro, Premiere Pro, Illustrator, HTML/CSS, Microsoft Access, Tableau, Basecamp

Awards & Involvement

Inyo Mono Broadband Advisory Council, 2017-18
Mammoth Lakes Rotary Club Board of Directors, 2017-18
Institute for Organization Management (years 1 & 2), 2017-18
CalTravel Emerging Leader Award, 2017
Dean’s List, all full-time undergraduate semesters
Kappa Tau Alpha Journalism Honor Society, 2013
N.C. Documentary Photography Award, 2012
Summer Undergraduate Research Fellow, 2012
Bob Quincy Journalism Scholarships, 2012