Marketing Plan, Squarespace Website Design + E-Commerce, Ongoing Maintenance
I started working with Footloose Sports, a well-regarded and longstanding outdoor gear shop in Mammoth Lakes, CA, on their marketing efforts several years ago.
Our first step was working together to create a comprehensive marketing plan. They were preparing to hire a marketing assistant for the first time and knew they needed a comprehensive marketing resource to help with onboarding and job success. The marketing plan allowed their new employee to hit the ground running, and it built a solid foundation for a comprehensive website redesign we did the next year.
When they were ready for a new website, we ditched their old Weebly site and built a beautiful new site on Squarespace that included a basic online store so they could conduct their annual end-of-season bike sale online and start selling skis that winter. This new site allowed Footloose to step into e-commerce and served as a low-investment interim site while they continued to figure out what they needed most in a new website.
With this recently-launched website in place, Footloose Sports was well-equipped to increase online sales when the in-person world shut down in 2020. The planned bike sale and ski sales went smoothly, and we’ve continued our partnership working toward a more optimized, more streamlined, and substantial e-commerce website as they continue to grow.
Squarespace was the perfect fit for Footloose Sports thanks to their own familiarity with it, its ease of use, its small learning curve, and ability for staff to manage content and inventory updates on their own.
Business impact: three months after the site launched, monthly users & sessions were up 50 to 200% over monthly numbers on the old website. Bounce rate, session duration, pageviews, and pages per session all improved as well.
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