If you have the time, learning will pay off.
Marketing consulting can be one of the best ways to spend your money. When you gain a more holistic understanding of what you’re doing and how to maximize your efforts, you can make big changes for your business without having to spend money on a marketing professional.
But here’s the caveat — you have to love the idea of learning. If you couldn’t care less about the ins and outs of SEO, segmenting your email list or improving the user experience of your website, consulting probably isn’t the best choice. Your time should be spent doing what you love (or, at least, what you can easily tolerate).
Consulting can address any of the marketing services I’m experienced in: market research, marketing plans, marketing audits, website design, website audits, website content plans, blog content plans, email marketing systems, or social media content. Once you sign up, we’ll have an initial meeting to determine our scope of work, then we’ll work on specific projects.
My Consulting Philosophy
- I meet you where you are. I cater my language, speed and action items to your level of understanding. The goal is to make marketing feel doable for you.
- We both have to be willing to pivot. If something isn’t working, we’ll try something else.
- Learning can be fun. A playful, curious attitude is a must. I’m always learning too, and we’ll respect each other’s humanity through the learning process.
- We all win when we work together and contribute our respective expertise. I’m not a fit for everyone, but if our skills complement each other, we can build a better online experience for you and your customers.
Marketing Consulting Services & Pricing
Marketing Consulting Discovery Call – 20-30 min – Free
My work always starts with a 20-30 minute discovery call to get to know you and your business. This initial call is free and lets us both see if we’re a good fit to work together.
Marketing Strategy Session – One Hour – $125
While I always prefer to get to know your business better before advising, a one-time strategy call is sometimes all you need to point you in the right direction. You’ll receive a form to share more information about your business with me before the call. I’ll review what you submit and come to the call ready to dive into what you have going on and what could be sharpened. If you want more help after the call, I’m available to continue consulting via email, phone or Zoom.
Marketing Strategy Road Map – Five 1-Hour Sessions or Ten 30-Minute Sessions – $500
Taking a close look at your existing marketing efforts is so helpful to inform where to go next. The road map ensures you’re spending your time, money and energy wisely. We can dive into multiple aspects of your marketing or follow your efforts over time. The cost must be paid up front, but there’s no time frame on scheduling the sessions, so we can use them to touch base over time, whether that’s weeks, months or years.
Mono County & Inyo County Marketing Consulting – Free through the Bakersfield SBDC
Marketing consulting is available on an hourly basis for free for Mono County and Inyo County businesses by the Small Business Development Center in Bakersfield. Consultants are paid through grant funding. For this option, we’ll start with a 30-minute discovery call to see if the program is right for you.